Experian was on a mission to elevate its position as ‘the essential brand when it came to financial health’, continuing to build customer wealth by making considerable savings on their outgoings.

With their credit score offer remaining a perfect example of how their data sharing capabilities can make that happen, Experian was now ready to help customers even more.

With a new product idea waiting in the wings, Experian came to FIVE LINES with a brief to bring the idea to life through a simple, impactful value proposition. A brand new way for customers to get the cheapest possible car insurance quotes, simply by sharing a little more data.

From there, the next phase was to develop the product into a customer-facing prototype to test in market, mapping the entire user journey from start to finish.

And that’s how Experian Unlock was born.