Hot on the heels of their recent rebrand, tech giant Currys wanted to make waves with a UK first that put their products and tech expertise at the very heart, while at the same time supporting one of the nation’s most important annual charitable campaigns.

To celebrate the start of Movember, and supported by their own consumer research, Currys set out to host the UK’s first ever live manscaping-come-men’s health event.

This was… Currys Presents Below the Belt Live.

The brief for FIVE LINES? Script the entire 30 minute YouTube show to help gents across the UK get the ultimate downstairs look, while staying healthy at the same time with regular testicular self-checks.

Hosted by Naked Attraction’s Anna Richardson, and joined by top groomer Robin James, Currys tech expert Chade and TikTok sensation Dr. Karan Raj, the 30 minute segment was a combination of style and serious health advice, all wrapped up in a bow of bare naked lightheartedness.

The result? An absolute ball.

AND THE CLIENT SAID…

“I thought it was excellent. The tech section was really insightful and the colleague was great. The testicular check was also very good, and the grooming section was spot on in tone - really well done.

I actually really liked the overall tone of the event, it was light with some small bits of fun, but generally pretty serious which was just what we needed.”

— Dan Rubel, Brand & Marketing Director, Currys