INSPIRING UK MEDIA TO TAKE A CLOSER LOOK.

Following a shaky few years of company acquisition and resale, Homebase had successfully shifted perceptions from a ‘tough as nails DIY store’, to a go-to destination for those seeking inspirational home improvement.

Brought to life via the platform, ‘Feels Good to be Home’, everything the brand now communicated had a clear purpose - get more customers, to spend more, by delivering the feel-good factor.

So when it came to their new Autumn range, with styles and trends worthy of a luxury calibre of home retailer, the brand needed an equally exciting way to introduce it to UK media.

Building on the success of their seasonal look-books, the role for FIVE LINES was to elevate the different product ranges in a way that would inspire journalists to take an even closer look.

How? Through a whimsical autumnal poem that brought the new season to life with each page turn.