FinTech SaaS brand Kurtosys was in a period of change. For 20 years, their team of industry experts had been using digital technology to transform the way that financial information was presented, shared and consumed.

But there was an underlying tension. The brand had secured a respectable roster of clients, but, being investment and wealth managers, this audience and its industry were a little stuck in the past.

With digital tech moving so quickly, Kurtosys needed to find ways to reinvent within the market. Nurturing their existing audiences while scaling their operations with efficient, competitive offerings that set them apart from the competition.

To do this, FIVE LINES was appointed as part of core strategic team, working together to build out the brand’s entire ecosystem. From brand proposition, to values, messaging frameworks, content strategy and tone of voice guidelines.