With lockdown 2020, having the usual kind of fun with your friends became a real challenge.

Bars, pubs and restaurants were all closed, making it difficult for alcohol brands like Southern Comfort to stay relevant, top of mind and get bottles in hands. The brand needed to find new ways to engage in meaningful conversations with consumers and keep them drinking Southern Comfort from home. And quickly.

Driven by the brand’s core values of togetherness, optimism and self-expression, ‘Southern Comfort Presents’ was born – a creative platform offering new ways to bring consumers together in spirit to celebrate with a delicious cocktail (or two) from home.

And the biggest celebration of all? Mardi Gras.

Spearheaded by a wild marketing campaign featuring seven disruptive CTA fly poster slogans developed by FIVE LINES, the goal was to deliver Mardi Gras fun to audiences’ doors and keep them entertained, quenched but thirsty for the moment they could all be together again.

We’ll drink to that.